The brand Vie-Long is synonymous of tradition and well-being in the classic shaving sector in Spain. Its founder, Juan Bautista Julán Villalonga, tried to register the brand Villalonga to make shaving brushes in 1940, but it was already being used by others and they had to go with Vie-Long.

Today the grandsons of Juan Bautista are the ones that took over the company, manufacturing the finest brushes and razors in the market.